According to Business Tech (2019), "online retail in South Africa is expected to pass the R14 billion mark in 2018 as e-commerce begins to go mainstream".
We at Mahlokediala Fashion Boutique have set our growth targets for the year 2020 and beyond. It is not easy for small to medium enterprises to participate on most e-commerce platforms. Most of these businesses struggle with cashflow and are unable to pay creditors, says Mahlaga Molepo - Store Manager.
Growth in apparel accelerates
One major finding from the latest Online Retail in South Africa study indicates that there has been a 25% growth in online retail sales in 2017. "Apparel remains the fastest growing ector in online retail in South Africa" (Businesstech, 2019). This study was conducted by World Wide Worx witht he support of Visa and Platinum Seed.